MarketingFunWithMike
How Criminal Profiling and the PSU Scandal Relate

I would like to first off start this post with the only thing that people should

be worried about during this Penn State scandal is the kids/now adults who

were harmed.

My thoughts and prayers go out to all who were hurt and involved in this

and their families and the families of the people who hurt them, because those

families will certainly be treated harshly and unfairly.

That being said the point of this is I was recently reading another dynamite

book by Malcom Gladwell called “What the Dog Saw.”

It was a collection of his short stories and it explained deep into the profile

of the minds of a criminal profiler and his job.

It also explains how often times when a criminal profiler actually nails his

profile of an “unsub” that person is given all the due in the world for cracking

the case and it was all because of his profile.

When in actuality the profile helps but there are so many other factors including

evidence, the detectives, witnesses that help crack the case.

It also then explains how the profiler often gets on average 80 to 90% of their

profile about the criminal INCORRECT!

But the 10-20% they nail down is pretty accurate and when they catch the

criminal that 80 to 90% disappear.

The moral of Gladwell’s article…

One enormous tip/find on a profile will make a criminal profiler a hero and a

genius even if they did 99% of everything else wrong.

One great mark will erase 99 bad ones.

On the flip side…

The sad, sick, twisted story about Penn State and those kids.

I will not delve into any more details about this…only to explain the relevance

and reasoning and what we can take from this.

Just as if you nab a serial killer and only did one smart thing during the whole

process but that one thing was extroadinary then you should be rewarded and

treated like a hero because you took a killer off the street.

Likewise Joe Paterno in his position of responsibility can do good things for

46 years but one terrible slip up on judgment and his ethical conduct booted

him out.

That’s the way life goes and the way society works.

So in business, relationships, your everday life what we can take away from

this is remember that you are never above the system.

Never more important than other peoples well beings.

No matter how many good things you do in one terrible thing will bring it all

crashing down just as many small errors in judgment but one thing that

brings greatness to the world can make people forget for a moment.

Always make the right call, do what is best that you know is best in your heart

and hopefully we won’t ever see a scandal like this again.

Thanks for reading everyone!

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