MarketingFunWithMike, What do you sell

What do you sell

I was watching a webinar earlier this week when I came across this story

that really hit home with me.

A car dealer on the webinar talked about how his favorite media rep or parts

rep in town was the guy who always came in and told him he sold cars.

He said I don’t sell TV, I don’t sell radio, I don’t sell my brand new tires.

I sell your cars…that’s my focus.

And sometimes we lose track of that but in reality that is really what it is all

about.

So I remember that I don’t sell radio or digital or social media.

I sell cars, insurance, beer, food, concert tickets, tires, hospital visits, etc.

There shouldn’t be a focus on my product…but rather how my product

will help sell their product…and that’s what the bottom line is.

If you forget that your customers sales are what keeps you in business

then that is the time when you will lose grasp of what is truly important

and rewarding in your job.

So on that next appointment or meeting before you go in there…

Think about it…

What do you sell that day?

If the answer isn’t focused on what that client has in their store then it is

time to rethink and go back to the drawing board.

We often times talk way too much about how great our TV station is and how

many people our radio station has listening to it.

I want to make sure I think about how many of my listeners are in the need

for a car next month and how I am going to help an auto dealer sell X amount

of cars to my listeners to make sure he makes a return on his investment.

That’s what makes sales worth it…delivering happiness to our clients!

Thanks for reading everyone!

Have a great weekend and as always…CARPE DIEM!

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