The holidays are over and January is open us.

Water cooler talks goes back to drama, the excuses by the employees start

popping again, and buyers have a little bit of hesitation after reaching deep into

their pockets over the holidays.

If you are a small business, large corporation, multi location, whatever…your

business has a few choices it can make this month.

1) Ride it out like everyone else does and hope your sales don’t drop too much

and that your employees stay somewhat focused in 2k12.

OR

2) Spread the January CHEER!

What is the January Cheer?

January Cheer is the way your business needs to operate when no one else

wants to operate.

Go the extra mile.

Have meetings with your linchpins (the ones you don’t want to leave) to

speak about ways to make their jobs more challenging, rewarding, and fun.

Speak to your clients with the same zest and passion that you and every

other company did in December before the holidays.  Everyone has a great

passion and excitement in December because they know they are about

to get a few days off and a few days at the office when there isn’t much

going on.

Strive to be that company or employee that does it in January.  When

everyone else has their post holiday hangover and isn’t quite ready to get

their feet dirty in the new year.

Take advantage of their missed opportunities and spread the JANUARY CHEER!

The January Cheer can be a mindset, it can be a new incentive program

you launch for your employees that is fun and attainable (not something that

happens all the time) or it can be a sale/reward/thank you to those customers

of yours that stick with you through thick and thin.

Everyone gets a holiday card from their good suppliers, friends, clients, and

relatives in December.

Strive to be that guy, lady, team, or company who spreads the January Cheer

and makes everyone remember you when all other competitors are standing

around a cubicle strategizing about how they will make 2k12 a year to remember!

CARPE DIEM and WHO DEY!

Have a great one and thanks for reading again everybody!

mike@marketingfunwithmike.com or post comments on here

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