There’s a lot of routes, movement, and potential breakdowns on this above

play.

But the key here is that there everyone must do their part.

The whole team, each single individual, needs to know what they are doing

and when or else the chances that the play fails increases ten fold!

And that is one simple play in one simple football game.

How do you make sure you are ready?

EASY!

Preparation leading up to it and seamless execution at the game.

Easier said than done…

Because sometimes we think (and as a basketball coach I am guilty of this)

that we can simply WIN if we are passionate, fired up, have a home court

advantage, are likeable and fun, etc etc etc.

Unfortunately it often comes down to so much more than that.

Just like in sports a business needs a true in depth marketing plan to help

them prepare for when they are ready to take the field against competition

and try to succeed in the business world.

Sometimes business are guilty of thinking if they have the best service,

a good deal, or just plain old flashy signage or work the most hours that they

will eventually succeed.

NOT ALWAYS unfortunately!

You need to prepare your marketing strategy, cross reference it with competition

in your sector on both a local and a national level.

You need to constantly fine tune it, not be afraid to make revisions to the plan

or throw it away and start all over if something in the market place changes.

You need to understand the P’s (product, place, price, etc) of marketing

and how each relates to what you are trying to accomplish.

Then you need to relentlessly prepare your whole staff to understand every

single intricacy no matter how big or small of your entire business and your

entire strategy.  You can plan ahead or jump right in as you do it though!

AND THEN…

You need to execute!  And everyone on the team needs to execute it in a

seamless motion until you succeed.

Oh and by that point…

Yes you do need passion, great service, flashy signage, work hard, and carry

an overall excitement with your brand.

But just like a sports win starts in the film room and at practice and you need

everyone to be on board…

A win in business begins the same way. 

So don’t just think putting a photo of yourself in front of a famous statue

in New Orleans wearing a Young’s Dairy shirt will put you at the forefront of

your industry.  (Although I think it’s a great photo to position myself as.)

Lots more needs and will have to go into your plan to make you succeed!

So hit the practice book this weekend!

CARPE DIEM ALL

Thanks for reading,

Mike

Email: mike@marketingfunwithmike.com

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