Well I don’t think that photo needs much explaining that this guy is certified

nuts about Alabama Football.

With the college season about to kick off I wanted to throw out an article

that should come to no one’s surprise but just shows the amazing

passion from college sports town that are geared towards their team.

Passion that exists there I don’t think necessarily can exist for pro teams,

with a few exceptions of the Yankees and the Steelers.

(And NO I didn’t name the Red Sox, a lot of their fans were down and out

before Theo Epstein showed up and helped break the curse.)

A reason study said that Birmingham Alabama has 77% of adults living in the

area classified as regularly watching and following college football all season.

The next three schools/towns:

Madison Wisconsin and the Badgers at 74.1%

Columbus OH and the Buckeyes at 73.5%

Ann Arbor and that State Up North with their Wolverines at 71.5%

The national average of a city/town that watches/follows college football

week in and week out: 45%.

Pretty staggering numbers!

The passion of some people for their teams can’t be duplicated at the pro

level either.

When was the last time you saw a Lakers fan walking around with a Phil

Jackson tattoo on his back?!

So if you have a product that you think reaches this demographic in these

towns…target them!

Reach them through their passion and associate your business where

applicable b/c as much as these fans worship their teams they’ll also be

much more likely to associate with businesses that sponsor the team.

Thanks for reading everyone!  Have a great day.

Post comments on here or email me at mike@marketingfunwithmike.com

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articles and pertinent info!

Football season is almost here…

GET READY!